top of page
Creative · Video Editor · Director
40'' Conceptual Launch Promo
I directed and edited an emotive, conceptual promo that placed viewers in the shoes of these women, focusing on their maternal emotions rather than their crimes.
The promo begins like an intimate maternity advert, until the ‘rug-pull’ moment revealing the mother behind bars.
This reveal acted as a powerful twist to draw W viewers in with relatable warmth, then challenging them to see beyond judgment.
2023 Promax UK Nominated - Factual
Clip-based 40''
Refresh Focus 1 20''
Focus 2 20''
Channel Takeover
OOH Tube Wrap, Angel station
Overnights
Reached approximately 74% of Women 25–44, achieving a 191k average linear audience and 30k VOD views for Episode 1, in line with performance benchmarks.
bottom of page