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Creative · Video Editor · Director
40'' Launch Promo
Inspired by the visceral opening titles of American Psycho and Dexter, my idea was to position RFLAM as 'A Mystery to Feast On'... a deliciously addictive crime series for every crime drama lover to indulge in, all for themselves.
18'' AMAZON PROMO
Key Art
To bring 'A Mystery to Feast On' to life in key art image, we featured the lead character holding a skull in one hand and cake in the other as a striking visual metaphor for indulgence and danger, and a nod to her dual role as both cook and amateur sleuth.
Senior Designer / Artworker: Tom Webster
Overnights:
The promo and paid social clips for Recipes for Love and Murder performed really well, helping it become one of the top-performing shows on U.
After launch it ranked #3 top show overall on U, just behind long-running favourites The Bill and The Chelsea Detective. Good for an acquisition. First episode ranked first on the top performing U episodes.
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