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RECIPES FOR
LOVE & MURDER

40'' Launch Promo

Inspired by the visceral opening titles of American Psycho and Dexter, my idea was to position RFLAM as 'A Mystery to Feast On'... a deliciously addictive crime series for every crime drama lover’s to indulge in, all for themselves.​

18'' AMAZON PROMO

Key Art

To bring 'A Mystery to Feast On' to life in key art image, we featured the lead character holding a skull in one hand and cake in the other as a striking visual metaphor for indulgence and danger, and a nod to her dual role as both cook and amateur sleuth.

Overnights:

The promo and paid social clips for Recipes for Love and Murder performed really well, helping it become one of the top-performing shows on U.

 

After launch it ranked #3 top show overall on U, just behind long-running favourites The Bill and The Chelsea Detective. Good for an acquisition. First episode ranked first on the top performing U episodes.

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